Reis Giant Claw Machine Grabs Gold Ring

Clytech
ClytechAvailable for work

Jewelry Drops Into Shopping Bag

This Reis CGI campaign features a towering, illuminated jewellery installation at a high-traffic city intersection. A gleaming mechanical claw lowers from an LED-framed canopy to scoop up shimmering gold jewellery.

Each piece is then gently released into an oversized Reis shopping bag, all set within warm amber-toned walls emblazoned with gold signage. This computer-generated imagery transforms everyday street corners into a magnetic experience.

The campaign highlights Reis’s push to merge luxury retail with urban art installation, creating a retail spectacle.

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Credits

Brand:Reis
Artist:Clytech

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Turkey
Date posted:March 11, 2024
Source:Instagram