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Reis Giant Claw Machine Grabs Gold Ring

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FOOH Impact Score

Solid

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Credits

Brand: Reis

Who we think created this: Clytech

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Metadata

Brand Industry: Fashion & Apparel

Country: Turkey

City: Istanbul

Effects / Animations: Large Objects, Morphing & Transformation

Surrounding: City

Date posted: March 11, 2024

Source: Instagram

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In this Reis CGI campaign, a towering illuminated jewelry installation captures attention at a high-traffic city intersection. The scene unfolds as a gleaming mechanical claw lowers from the LED-framed canopy to scoop up shimmering gold jewelry and gently release each piece into an oversized Reis shopping bag, all set within warm amber-toned walls emblazoned with gold signage. With an engaging use of computer generated imagery, this Reis retail spectacle campaign transforms everyday street corners into a magnetic experience, highlighting Reis’s push to merge luxury retail with urban art installation.

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