Eurowings Airplane Seat Emerges From Truck

This mixed reality ad for Eurowings features their new Premium BIZ seat on the Berlin–Dubai route. The video opens on a bustling Dubai street, with Al Yaqoub Tower in the background, as a man and a woman walk along the sidewalk while several trucks pass by.

Suddenly, the top of one truck trailer lifts open, revealing an airplane seat rising from inside. The truck's side is branded with "EUROWINGS" and "BER-DXB" lettering. The Premium BIZ seat itself features a pink Eurowings-logo headrest and a small white pillow. As the camera moves closer, a tray table unfolds from the armrest and a footrest extends from beneath the chair, which slowly rotates, all while the truck continues down the road. A nearby woman on the sidewalk films the unusual sight with her phone.

Using engaging CGI effects, this Eurowings mixed reality ad transforms an ordinary city truck into a memorable product showcase, effectively turning a Dubai street into a moving aircraft cabin.