Red Bull MOBILE Snowboarder Collects SIM Cards

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Anna Gasser Collects SIM Cards Mid-Air

This CGI advertisement for Red Bull Mobile features professional snowboarder Anna Gasser. The video opens with Anna navigating a snowy terrain park, where she soars off a ramp and collides mid-air with large, floating SIM cards. Each impact grants her additional gigabytes, cleverly illustrating the product's increased mobile data feature.

Anna then gracefully lands and rides through a stylised digital SIM. Approaching another jump, she performs a turning stunt to strike more SIM cards, collecting further GB before gliding down the slope with frozen peaks in the distance. This CGI effects enhancement is designed to promote high-data mobile plans through innovative storytelling and distinct product integration.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Red Bull Mobile
Artist:rendersnek
Agency:rendersnek
Production:Red Bull
VFX:rendersnek
Sound:rendersnek

Metadata

Work Type: FOOH
Brand Industry:Services
Country:Austria
Tags: Human interaction, Large objects, Simple motion
Date posted:November 29, 2023
Source:Instagram

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