FOOH Impact Score:
Outstanding
Learn moreCredits
Brand: Red Bull Mobile
Agency: rendersnek
Production Company: Red Bull
VFX: rendersnek
Sound: rendersnek
This Red Bull Mobile cgi ad begins with professional snowboarder Anna Gasser charging down a snowy terrain park. This moment cleverly highlights the product’s key feature of increased mobile data as Anna soars off a ramp and collides mid-air with large, floating SIM cards—each impact granting her more gigabytes. She gracefully lands, rides through a stylized digital SIM, and approaches another jump where she performs a turning stunt to strike even more SIM cards, collecting additional GB before gliding down the slope with frozen peaks in the distance. As a perfect blend of innovative storytelling and distinctive product integration, the CGI effects enhancement is designed for promoting high-data mobile plans.
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